Meet the 23 year-old bringing millennial savvy to her family's Hawke's Bay winery

When opportunity knocked on her family’s cellar door, Beatrix Ham answered. The third generation of the Ham family to play a part in the Alpha Domus story, Beatrix brings a refreshing effervescence to the Hawke's Bay winery, in more ways than one.

May 06, 2019 11:57pm

经过菲奥娜弗雷泽

Her email signature proudly bears her familial status and heritage: "Beatrix Ham. Third Generation."

Since arriving home in November 2017, following a stint living in London, 23-year-old Beatrix has been a firm fixture – and a friendly face – at theAlpha Domus cellar door。她是佩戴霍克湾葡萄酒踪迹的疲惫骑自行车者的凉爽投手，欢迎通过漂亮的石灰岩车道抵达的国际游客，并邀请当地家庭与他们的野餐篮子一起流行，并找到俯瞰葡萄藤的阴凉处。

Latterly, she's also been the inspiration for one of the winery's liveliest drops – the sprightly, spritzy Beatrix Sparkling Rosé – and helped lead a branding overhaul that recently saw Alpha Domus' traditional wine labels make way for a fresh colour palette and refined logo.

And while Beatrix concedes that it wasn't always part of the life plan to end up in the family business in Hastings' fertileBridge Pa Triangle– sleeves well and truly rolled up – she's enjoying the experience.

“我在这个地方成长的美好回忆，”开始Beatrix，凝视着巨大的葡萄，因为她心爱的10岁的狗，阿尔菲在地窖门口和留下看。“作为一个孩子，我喜欢帮助挑选葡萄，看着季节的变化，新的增长，享受露珠真正独特的味道。对我来说，这是霍克湾和我家的气味。“

The entirely family-owned winery was born 30 years ago – a labour of love for its founders, Anthonius and the late Leonarda Ham, and their three sons, one of whom is Beatrix's father, Paul. He's currently the managing director, working closely alongside wife Kathryn, and now Beatrix.

“我正在帮助我三四个或四个，”召回beatrix。“事实上，我们今天仍然使用同样的铲子，我用作孩子在收获时铲葡萄皮。”

Beatrix占据了葡萄酒和葡萄酒制作的葡萄酒和酿酒业务，表现出对她的家人来说没什么兴趣。“我无法在学校忍受科学，”她笑了，“所以我对葡萄栽培或园艺肯定不感兴趣。我更多地进入历史，音乐和经典。我不确定我真的很热衷于大学，其实，直到我最后一年的学校，当我很幸运时要去越南的世界挑战之旅。这改变了我的一切。“

在无家可归者庇护所和残疾儿童设施的志愿服务，包括患有药剂橙的遗传效果的人，是“开启”。

“我意识到，我的生活充满了机会，因为一些人，很少有。”

She came home and enrolled in a Bachelor of Arts degree, majoring in media and sociology. Finishing up her studies and heading to London was fun, she says, but after six months away, the pull of home was strong. "I literally stepped off the plane on a Friday night, jet-lagged as anything, and worked the cellar door on the Saturday, during one of the busiest days the winery had ever had," she smiles.

“而且我从来没有真的离开过。我的朋友都觉得我是一个工作狂，但我因为我对这个地方和人民的爱而致力于，我见过妈妈，爸爸和更广泛的家庭的事实已经过了这么多年了。人们经常浪漫在葡萄酒中浪漫。它不是迷人的 - 好吧，有时它可以是，但更频繁的是它是竞争力和挑战性和快节奏。“

现在，Beatrix说，她对将品牌“到下一级的品牌充满热情。对于她而言，这意味着使用她的社会学背景来定制葡萄酒体验到每个客户穿过门，把她繁忙的千禧一代在促销和后勤工作中使用的酒庄做了，并回到了书籍 - 这次朝着一个学习全球认可的葡萄酒资格通过葡萄酒和精神教育信任。

它也意味着创造性地思考可能会鼓励她的同时代尝试阿尔法Domus葡萄酒，爱他们并购买它们。

“这就是我梦想着闪闪发光的玫瑰花，”比阿特里克斯说，有点害羞。“我是一个泡沫的人，我知道我的朋友爱泡泡，特别是粉红色的泡沫，我们的酿酒师巴里riwai制作了一个惊人的rosé。我想我们可能会在某种程度上结合两者。

“是的，这是一种风险，但它很美味！虽然我从来没有打算在瓶子上有我的名字，但它就会发展。人们喜欢它的标签，它的故事和那些参观地窖门的人，特别是连接通过我的葡萄酒。“

然后是她的手写笔记。订购一盒葡萄酒，你可能会从Beastrix塞进你的订单中窥探一下。“我喜欢写作他们，”她说。“我认为享受某人会从购买中获得的享受和与之相关的个人触摸。我相信一个黎明是真正照顾每位客户的最可爱方式之一。”

Beatrix's trusty colleague Alfie.

虽然她的同龄人在较大的城市踢脚上，但是Beatrix是在舒适的黑斯廷斯平板上享受着一位亲密的朋友，享受着一个放松的社交生活和大量的演出，音乐和文化节霍克的湾是众所周知的，并且是对酿酒厂的未来做出真正的差异，这是一开始的酿酒厂。

“Mum and Dad are fabulous bosses, so it's nice to be here with them," she says. "We communicate well, we make decisions together, and there are struggles at times. The constant and demanding work certainly isn't always as idyllic as it seems, but," she concludes with a smile, "there are some great perks!"

营业时间：Wednesday - Tuesday, 10am - 5pm**

Alpha Domus Winery
1829 Maraekakaho Rd,
黑斯廷斯
alphadomus.co.nz.